FX Networks : Archer Season 14
I contributed to the visual identity for the final season of FX’s Archer, directed and produced by Block & Tackle. The creative goal was to develop identity animations and social promo packages that captured a "confident and chaotic" energy, using bold textures, crushed graphics, and splintered visual elements.
As the motion designer, I was responsible for animating the first half of the 10-second identity and overseeing the full animation process, including revisions and feedback integration. I also prepared deliverables resized for social media platforms.
One of the main challenges was condensing eight scenes into a 10-second sequence. To manage this, I created a boardomatic to establish pacing, then refined it into a full animatic. Each scene was designed to be minimal yet impactful, maintaining smooth transitions and a cohesive flow across the piece.
As the motion designer, I was responsible for animating the first half of the 10-second identity and overseeing the full animation process, including revisions and feedback integration. I also prepared deliverables resized for social media platforms.
One of the main challenges was condensing eight scenes into a 10-second sequence. To manage this, I created a boardomatic to establish pacing, then refined it into a full animatic. Each scene was designed to be minimal yet impactful, maintaining smooth transitions and a cohesive flow across the piece.
Animation Process
Scene 01 – Styleframe
– Animation Process
Started with a rough timing pass to define pacing, layered in graphic elements, and refined the motion.
Scene 02 – Styleframe
– Animation Process
Used spaced 3D layers to establish depth and timing, then built out the intro sequence. Added characters and secondary motion to complete the scene.
Used spaced 3D layers to establish depth and timing, then built out the intro sequence. Added characters and secondary motion to complete the scene.
Scene 03 – Animation Process
Layered 3D elements and animated them to create a bold, fast-paced rhythm with intentional visual chaos.
Scene 04 – Animation Process
Animated Lana’s hair using tapered lines and wave warp to create stylized, dynamic motion.
Scene 03 & 04 – Final Result
Social Resizing
Social Campaign 01
Social Campaign 02
Social Campaign 03 *Desktop viewing recommended for full animation quality
Product Shot
FX Networks’ Official Website
The final animation was showcased on FX Networks’ official site as part of the promotional rollout.
Styleframes
Credits
Produced by Block and Tackle
Client : FX Networks
Creative Director : Adam Gault
Producer : Riham El-Ounsi
Designer : Adam Gault, Carol Cai
Motion Designer : Gung-Kai Koo, Dong Jun—Shon
Cel Animator : Josh Parker