Google : My Concern
Google MyConcern is a centralized platform for Googlers to connect with HR with their concerns, issues, and questions regarding Google policies, with the ultimate goal of making Google a safer, more understanding, and more transparent place to work. R/GA was tasked to create a simple animation to introduce Googlers to this new tool and how to leverage it.
As the lead animator on the team, I shaped the overall look and feel of the animation, developing character movements and transition styles. Working closely with a team of designers, I directed a team of animators to complete the assignment in two weeks.
As the lead animator on the team, I shaped the overall look and feel of the animation, developing character movements and transition styles. Working closely with a team of designers, I directed a team of animators to complete the assignment in two weeks.
Animation Process
Scene 01 – Initial Animation Test
– Initial Animation Process
Scene 02 – Initial Animation Test
– Initial Animation Process
Scene 03 – Initial Animation Test
– Initial Animation Process
Character Scene 01 – Animation Process
Character Scene 02 – Animation Process
Character Scene 03 – Animation Process
Styleframes
Credits
Produced by R/GA
Client : Google
Creative Director : Eli Mavros
Producer : Perry Morton
Designer : Brian Gossett
Motion Designer : Dong Jun—Shon, John Moore
Cel Animator : Sean Lattrell, Tom Crew