Johnson & Johnson : Donate A Photo Campaign
In 2013, Johnson & Johnson launched Donate a Photo, a campaign that allowed people to support and raise awareness for causes they cared about through the simple act of sharing a photo. For every photo submitted through the free Donate a Photo app, Johnson & Johnson would donate a dollar to one of its trusted non-profit partners.
To promote this program, I animated a series of promotions to circulate on social under the hashtags #SundaySharing and #Shareathon. Given only key art and a minimal brief, I owned the animation scope of work, dictating the style, and ultimately creating five social assets for the campaign.
To promote this program, I animated a series of promotions to circulate on social under the hashtags #SundaySharing and #Shareathon. Given only key art and a minimal brief, I owned the animation scope of work, dictating the style, and ultimately creating five social assets for the campaign.
Animation Series
Credits
Produced by R/GA
Client : Johnson & Johnson
Creative Director : James Dick
Producer : Annabelle Cuthbert
Motion Designer : Dong Jun—Shon