MetLife : Digital Experience Design
Metlife’s Digital Experience Design is a new internal hub that provides guidelines, resources, and best practices to execute the brand’s design system.
Collaborating closely with a multi-disciplined team, I helped establish the motion language of the overall piece. A large part of my responsibilities was to rig the characters, dictating their movements and the style in which they moved, in addition to developing the animation style. Although the original three-week timeline was truncated due to frequent script changes, my team and I were able to deliver all deliverables on time. The animation you see above is my contribution to the project; to see the full video, please visit https://design.metlife.com
Collaborating closely with a multi-disciplined team, I helped establish the motion language of the overall piece. A large part of my responsibilities was to rig the characters, dictating their movements and the style in which they moved, in addition to developing the animation style. Although the original three-week timeline was truncated due to frequent script changes, my team and I were able to deliver all deliverables on time. The animation you see above is my contribution to the project; to see the full video, please visit https://design.metlife.com
Animation Process
Character 01 – Animation Process
Character 02 – Animation Process
Obstacle Scene – Initial Animation Test
– Animation Process
Styleframes
Credits
Produced by R/GA
Client : MetLife
Creative Director : Wing Luo
Producer : Perry Morton
Designer : Wing Luo
Motion Designer : Dong Jun—Shon